Oct 1, 2019
Every company claims to be ‘innovating’ in some way, shape or form, but are these ‘innovations’ actually useful and usable to their people and customers? In this episode, Jez and Dave are joined by Nicola Millard, Head of Customer Insight & Futures, BT to discuss how enterprises should approach innovation and dig into the psychology of tech adoption.
By the end of this episode, you will know the 3 ‘U’s, of innovation, the 4 ‘C’s of office productivity and discover your new, favourite music genre: Technostress!
00:00 - Introductions
01:54 - News - NSO spyware ‘targets Big Tech cloud services’
07:44 - Cloudy Cliffhanger Question (...what on earth is a Futurologist?)
12:54 - Deep Dive - Human Centric Innovation- Can you ‘forecast’ technology adoption?
13:11 - The most disruptive part of innovation is people - human nature is more predictable than technology
14:00 - Innovation tire kick test - Does it make my life easier? Does it make customers life easier?
16:40 - Is human nature easy to predict? The three Us - Is it useful? Is it usable? Who else is using it?
18:30 - Is it useful?
19:57 - Is it usable?
21:00 - Who else is using it? (evil psychology)
23:24 - How can a traditional enterprise ensure that it truly innovation and pushing themselves forward? Does incremental innovation count?
24:37 - Disruptive innovation requires a culture change - Changing views on the office. What do people use the office for? How is technology changing this? Are office spaces optimised for the tasks and collaboration they are supposed to facilitate?
28:13 - The age of the ‘coffice’ - co-working spaces. What makes you productive?
30:10 - It is all down to choice - choice is a fundamental human driver.
31:00 - Evolutionary innovation vs Revolutionary innovation
32:25 - How do we measure productivity? 80% of the things you do each day are a waste of time - so don’t do them.
34:15 - Summary
37:04 - Your go-to type of cake
38:43 - Cloudy Cliffhanger Answer
44:36 - Ten Second Recommendations